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Skål is not a community organisation like Rotary or Lions, rather it benefits and develops the professional sector, while assisting the community at large. Skål is an Association of Tourism Professionals which encourages and creates a network of professionals around the world. It promotes seminars and conferences to strengthen the industry's professionalism.

Through participation in local activities and events at all levels, members meet industry colleagues from around the world. Here, in an atmosphere of amicale, ideas, opportunities and industry matters, in general, may be shared on a personal and business level. Skål members should promote the organisation, the formation of new Clubs and recruit qualified members.

Membership of Skål is open to managers or executives directly involved in tourism management, sales and promotions, in specified travel and tourism businesses, including: transportation (airlines, cruise lines, railways, ferries), travel and tour operators and agencies, tourism organisations, governments and non-government tourism councils, hotels, convention centres, travel media; etc.

Young Skål is open to junior executives and tourism students entering the industry.

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